He added the movie’s marketing campaign was the first hint “Barbie” would be a box office smash. “I’ve been in this game for 30 years and the Barbie and Barbenheimer phenomenon is as unprecedented as it was unpredictable,” said Paul Dergarabedian, senior media analyst at Comscore.Īccording to Dergarabedian, only about 50 films in history, unadjusted for inflation, have hit the billion-dollar mark. And, standing on her own two feet, the doll’s incredible success is not unexpected at all. This makes Gerwig the first solo female director with a billion-dollar movie.Īs one half of the viral “Barbenheimer” phenomenon, it isn’t shocking “Barbie” has performed well. “Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, according to official Warner Bros.
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